What are the types of Word of Mouth Marketing? (Part 2)
New Employee Orientation
One Salon's Point of View
Insert Media 101
Insert Media has its own language and unique programs. Below is a list
of the major categories within Insert Media and a description of how
they operate. Wraps: In the media industry, a "wrap" is a term used to describe a jacket that surrounds retail circulars and free-standing inserts...
What are the types of Word of Mouth Marketing? (Part 2) Word
of Mouth Marketing encompasses dozens of marketing techniques that are
geared toward encouraging and helping people to talk to each other
about products and services. The most common types of Word of Mouth
Marketing are...
New Employee Orientation
Almost everything in your salon business depends upon the competency of
your employees; therefore, the way in which you train them is critical
to your success. After hiring, break the employee in slowly. Start out
by giving employees a packet of literature from the manufacturer or
manufacturers of your tanning units and lotions. They also should be
given copies of your ads, fliers...
Solar Tan ~ Miamisburg, OH
Maintaining Your Equipment
Salon
owners are always looking for ways to save money but one of the easiest
ways is often overlooked. Many costly service calls and loss of revenue
for a unit being down could easily be avoided by better maintaining
your equipment. As a technician I have seen countless times where the
premier unit in a salon is down because it was installed and run, but
routine maintenance and cleaning were never performed...
"Most folks are about as happy as they make up their minds to be." - Abraham Lincoln (1809 - 1865)
