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APRIL 2008
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In this issue: |
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Add Teeth Whitening to Your Salon
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Perception is Reality |
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Diversifying Salon Services with
Light Therapy |
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We are all influenced by the
power of
light | |
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Light the Way for Growth
Growing your business is always a concern for
salon owners and advertising is a key component in this
ongoing endeavor. New product launches and upgraded
products are a great way to "up sell" to your existing
clients and also reach out to new
ones. |
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Add Teeth Whitening to Your
Salon
Introduce a new revenue stream and give your
customers another reason to visit your salon! Add the
latest development in teeth whitening, the ShineWhite™
30 minute teeth whitening system. Offer your customers
similar results that they get from the dentist at a
fraction of the cost. This simple, self-managed
procedure whitens teeth in only 30 minutes, yet is
gentle enough for longer treatments, giving even whiter
results... |
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Perception is Reality
What
your customers experience from the moment they enter
your salon until the time they leave is critically
important as you strive to retain your faithful clients
and welcome new ones. Of course, the big things matter,
like smiling and helpful employees, fast computers,
efficient credit card approval machines and an overall
comfortable, pleasing and inviting environment. But the
little things matter a great deal,
too... |
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Diversifying Salon Services with Light Therapy
To a
growing number of customers, light therapy means clear,
rejuvenated and youthful-looking skin. LOOKING FIT
recently spoke with salon owners to learn how their
customers are responding to this relatively new
treatment, how salons are marketing light therapy, and
what benefits can be gained by offering this ancillary
service. |
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We are all influenced by the power of
light
Just
think about how good you feel on a warm sunny day
compared to those cold winter evenings. They have been
evolving since the days of the ancient Egyptians, when
the sun was used in what the ancient Greeks later termed
heliotherapy. Now the benefits of light therapy are
widely recognized in modern medicine... |
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"There can be as much value in the blink of an
eye as in months of rational
analysis."
- Malcolm Gladwell, Blink:
The Power of Thinking Without Thinking,
2005 |  | |
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Sponsored by ETS, world's largest tanning bed
manufacturer.
7445 Company Drive, Indianapolis, IN 46237 : Phone:
888-654-5151
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