INDUSTRY LEADERS PARTNER TO BRING INDOOR TANNING AND FDA-CLEARED, CLINICALLY PROVEN LIGHT THERAPY TECHNOLOGY TOGETHER

INDIANAPOLIS – Two world-leading companies in their respective fields have come together to create the first-to-market indoor tanning bed that will feature FDA-cleared, clinically proven light therapy technology to reduce fine lines and wrinkles as it rejuvenates the face and neck area.

Bill Pipp, CEO of Indianapolis-based ETS Tan, the global leader in manufacturing and distributing indoor tanning beds, has partnered with Sue D’Arcy, president of Carlsbad, Calif.- headquartered Photo Therapeutics, the world leader in light therapy technology and creator of Omnilux medical-grade light therapy products, to introduce the new Rejuvasun™ with Omnilux™.

Anti-aging and skin rejuvenation products and services are popular right now. Market research indicates women and men alike are more educated on the subject and seek less invasive or noninvasive, affordable alternatives to dermatologist and plastic surgeon procedures.

“Strategically, it’s a perfect fit for us,” Pipp said. “ETS Tan is constantly looking for ways to innovate its existing products and assimilate other technologies into our indoor tanning beds to make them as valuable as possible for our clients and their customers.”

Rejuvasun with Omnilux is a commercial spa bed that features FDA-cleared, medically proven light therapy facial panels. Consumers have the option to experience light therapy sessions alone or with full body tanning. The new product is the second generation of the Rejuvasun spa bed that ETS debuted in late 2006.

Omnilux light therapy technology has been proven in independent clinical studies to rejuvenate the skin, reduce fine lines and wrinkles and stimulate production of collagen and elastin by using visible red LED lights at 633 nanometer wavelengths and invisible, near-infrared LEDs at 830 nanometer wavelengths.

“It’s a proven combination that is the most effective program for skin improvement — to stimulate the body’s natural production of collagen,” said D’Arcy of Photo Therapeutics. “To make claims like these, clinical data is needed. We have that data, which is helping us move from the medical side to the beauty side of things. Consumers deserve to have access to the benefits of all that research.”

Rejuvasun with Omnilux uses the same technology as its parent device, Photo Therapeutics’ Omnilux Light Therapy system, which is used extensively by thousands of dermatologists and plastic surgeons worldwide, D’Arcy said. According to clinical studies by Photo Therapeutics, after just 12 weeks of sessions, nearly 85 percent of users reported improved skin tone while 74 percent of users reported visible reductions of fine lines and wrinkles.

Through light therapy, or photomodulation as it’s more properly known, the body stimulates its own cellular mechanisms and improves the firmness of the skin, skin tone and skin clarity, D’Arcy said. It can be used to treat a wide range of dermatological conditions including acne, photodamage and wound healing after elective surgery.

A dramatic move from the medical world to the consumer beauty industry was a natural for D’Arcy’s company, she said.

“We’re excited about the opportunity to offer medically proven technology to consumers through salon and spa owners throughout the world and ETS Tan is the right partner for pursuing that opportunity,” D’Arcy said. “No one knows this business better than Bill Pipp and his entire ETS team.”

D’Arcy added the partnership with ETS Tan also “allows salon visitors access to the same light therapy treatments they would receive in a dermatologist’s office at an affordable price.”

“We are always looking for creative ways to deliver health- and wellness-oriented services without necessarily needing additional staff or expertise,” Pipp said. “With FDA-cleared light therapy technology, we will accomplish that mission and help our salon clients attract new customers who wouldn’t normally visit a tanning salon while retaining current ones who can satisfy all of their needs in one place, which is more cost- and time-effective.”

“Tanning is phototherapy, really,” D’Arcy said. “This is a natural progression for both Bill’s field and mine. The best part is that light therapy has many applications that we haven’t yet discovered. It has a great future.”

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ETS Tan LLC, headquartered at 7445 Company Drive in Indianapolis, is the world's largest manufacturer and supplier of indoor tanning beds and provides the latest in tanning equipment and technology to companies including The Tan Company, Planet Beach Tanning Spa, Ultra Tan and Malibu Tanning. ETS Tan and sister companies Australian Gold and Helios are part of The New Sunshine LLC. For more, call ETS Tan at 800.720.3458 or visit www.etstan.com.

Photo Therapeutics Ltd. was established in 1998 with the right to the patented photodynamic therapy technology, the Paterson Lamp. Originating from the University of Manchester Institute of Science and Technology and years of research, the technology was launched commercially in 1998 as Omnilux. For more, visit www.phototherapeutics.com.