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The tanning salon community might be shocked to
learn that of the more than 8,813 categories listed on
Verizon’s Superpages.com, the
nations busiest site for on-line Yellow Pages searches,
“Tanning Salons” now ranks 49th out of 8,813. With over
2,212,416 searches last year for Tanning Salons, On-Line YP
may now be the easiest and most cost effective way for local
salons to connect with people searching for salons in their
market.
When you combine these impressive numbers with the
second most active On-Line YP site, AT&T’s Yellowpages.com, the
number of searches swells to over 3,516,694 annual searches
for Tanning Salons.
Best of all, unlike other On-Line sites where many
people go to research products or services, 75% of On-line YP
visitors plan on contacting the company they find and 50% end
up making purchase. In the same way that no one reads the
Printed YP for the articles, consumers are not going to
On-Line YP sites to research a company; they are ready to buy
and want to find a location in their neighborhood. As more and
more media compete for finite ad dollars individual salon
owners need to be able to get the results they are looking for
from each ad dollar they spend. On-line YP may be the solution
you are seeking.
Although usage amongst the top On-Line YP services
varies by state and city, the national numbers show Superpages.com and Yellowpages.com lead
the way.
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