We are a fast paced B2B and B2C company looking for a Web Marketing and Data Analyst with strong proficiency in using web analytics packages to measure the effectiveness of web based marketing campaigns.  Marketing oriented and design smart, this individual will be in charge of data input and analysis and handle content management and upkeep of company’s numerous websites and internet driven campaigns. Key activities of the position include measurement and analysis of direct marketing activities, 360 business reporting, website analysis, development of web based reporting tools and general support of ongoing marketing activities.  The successful candidate will have a background in database marketing and general knowledge or experience working with web based data visualization tools. 

Ideally, candidates will have Web experience with sound understanding of online marketing strategies and concepts, competitive and consumer research principles and business metrics and statistics.  As a plus, the candidate would be comfortable with navigating the Internet and associated data technologies such as web analytics packages to measure the effectiveness of web based marketing campaigns. Must be a self starter, fast worker with an orientation to problem solving and results.

Responsibilities:

• Provide research for web strategy and solution development:
  • Complete online competitive analyses
  • Gather consumer insight via surveys and online community
  • Develop and enhance online research capabilities
• Perform ad-hoc analyses of Internet and website data findings
• Responsible for determining how to implement changes on the web using Best Practice approaches without negatively impacting the user experience, conversion rate, and the sales process.
• Monitoring and managing internet advertising and marketing campaigns, then reporting and recommending actions based on performance
• Website monitoring and updating, emphasis on keeping information current and in line with SEO strategies
• Identifying, writing, executing, monitoring and analyzing key marketing and business intelligence reports
• Fielding requests for ad hoc reports from all levels of the company and producing reports based on requirement input
• Performing list collects from CRM data given specific guidelines
• Receiving and logging, validating, manipulating, and importing large sets of data from outside sources and then analyzing and reporting on that data
• Keeping current on technology by identifying, reading and using technical manuals and other resources
• Assist department in the growth of its services by integrating services and activities into a broader continuous improvement process within company
• Communicating and collaborating effectively with staff of varying technical expertise

Qualifications: 

• Bachelor's degree in Marketing, Computer Science or related field
• Experience in measurement and analysis of data from business and marketing perspectives
• Strong understanding of Internet-based consumer behavior and direct marketing tactics
• Familiarity with Direct Marketing concepts and business practices
• CRM experience
• Knowledge of database query development (i.e. SQL) would be a definite plus
• Webpage savvy, marketplace current, strong design sense
• Ability to work effectively on concurrent, multiple tasks and projects
• Ability to work independently to coordinate, organize and track tasks effectively and meet project deadlines
• Excellent written and oral communication and presentation skills
• Proven analytical skills, highly organized, process oriented, self-motivated and able to think out-of-the-box
• Ability to work with minimal direction and manage projects in a dynamic environment
• Overall Excellent PC Skills and technical skills

Preferred:

• Experience with HTML, SQL, ASP and/or PHP
• Experience with Microsoft Axapta
• Experience with direct mail, email and web marketing