Growing your business is always a concern for salon owners and advertising is a key component in this ongoing endeavor. New product launches and upgraded products are a great way to “up sell” to your existing clients and also reach out to new ones.

Today salons are not just advertising to those who want the perfect tan. The marketplace has diversified and so has the local salon, which now offers a wider range of services. Salons are now offering more spa services, fitness center tie-ins, travel packages, video rentals, and many other wellness services. This allows them to compete with other targeted salons and spas.

Offering your customers additional services to improve personal health and wellness is the key to growth for your business. Some of these ancillary services can be included at low cost or packaged together such as tanning and light therapy.

Light therapy has typically been relegated to dermatologists and clinical applications, but the advancement of technology has opened the door to a new horizon in the tanning sector. Not only can a customer walk into a tanning salon to look great, they can now have a transforming experience at the same time.

A product such as the Rejuvasun™ with Omnilux™ spa bed is essential in expanding your services while offering a new experience for your customers. Products that have multiple uses lend more of a value for the money as they are providing a convenience of more than one service for both the owner and consumer. These beds are also a complement to the other equipment in the salon.

The experience that a customer receives by going into your salon should be a primary focus in your advertising. Connecting with the needs of your customer is essential in the value of your services. If they can get the same quality treatment of a clinical light therapy session with their current tanning service, it is a great added value to the customer and saves them time and money. The experience of a spa session where you can exfoliate, tan, and reduce wrinkles while keeping it within budget is a great value over your competition that only offers one of those services.

These services will also help transform your business into more of a year round enterprise instead of a more seasonal business. Advertising in local newspapers and magazines regularly will keep the focus on your business and let consumers know all the services that you are offering. This is especially important when you add to your service choices to attract new customers.