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Fitness Tanning - The Selling of Looking Good |
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Excerpt from "ClubSolutions Magazine", April 2007
The fitness business is based on the simple premise that exercise contributes to looking good, feeling good and being healthy.While we don’t want to believe that looks are only skin deep, we know that we live in a visual, youth-driven society where looks do matter, and people want to look as good as possible. Studies show that self-esteem is linked to body image. Body image is what drives folks to your club; so why not add other services which cater to customers who want to look their best? Why not add tanning to your mix?
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Tanning Gives Fitness Center Users Something to Feel Good About |
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Excerpt from "ClubSolutions Magazine", March 2006
 I recently received a report from the Sporting Goods
Manufacturers Association that asked why people chose to exercise at fitness centers. Two of the top five reasons jumped off
the page: "increased energy" and "feeling good after." Interestingly enough, the same two reasons are also often cited by
people who frequently tan. One other reason for regular exercise, "increase strength" is one of the benefits of vitamin D,
which is produced when skin is exposed to
ultraviolet light.
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The Psychology of Looking Good |
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Excerpt from "ClubSolutions Magazine", February 2006
 Fitness is about looking and feeling good.
Tanning is about looking and feeling good. Believe it or not, appearance matters a lot more than our teachers told
us when we were growing up. Do you remember all those times your teacher got after your class for rushing to judgment
based on appearance? While it is civilly responsible to judge others by their actions, people don't judge themselves
that way.
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Marketing Tanning in Fitness Facilities |
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Excerpt from "ClubSolutions Magazine", October 2005
 Fitness professionals know that almost
all of their customers desire not only to be fit and toned but to have a year-round healthy, golden tan.
Fitness centers are taking advantage of this trend by adding tanning to their facilities as a profit center.
Once you've invested in tanning equipment, the next step is to effectively market your tanning service. With
the right marketing strategy, you can maximize your profits and increase your overall client base.
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Choosing Equipment for Fitness Centers |
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Excerpt from "ClubSolutions Magazine", September 2005
 Fitness owners around the world are
looking for ways to maximize their profits. Many are taking advantage of their customers' desire to look
good and feel great by adding a tanning program to their facility. When you decide to add a tanning program
you need to understand the many elements that could affect your customers overall tanning experience especially
the type of equipment you choose. Since you are already an expert in buying fitness equipment you can use that
success to help you when choosing the best tanning units for your facility.
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Increasing Profits with Tanning |
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Excerpt from "ClubSolutions Magazine", August 2005
 The more things change, the more they
stay the same, as the old adage goes. This could not be truer than in a competitive business such as health
and fitness clubs. Regardless of the time of year, what is happening in the world around us, or the industry
in which we compete, the bottom line is always a top priority. Around every turn we are looking for ways to
increase profit. "Should I increase prices?" "Should I add services? If so, which ones?" "What makes my club
different from the competition?" "What do my clients need that they have to go someplace else to get?"
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A recent article in the Indianapolis Star (Indianapolis, IN) tells the story of how the ETS Tan CEO, Bill Pipp, got started in the tanning industry.
