|
Each month, I
contact several salon owners throughout the nation who are opening a
new location or celebrating a special event. After a brief
interview, I write a news release and, once approved, distribute it
to your local media – newspapers, TV and radio stations – along with
national trade publications that cover the indoor tanning industry.
And this is all free of charge to you!
I can either do
a phone interview with you or send you a tanning questionnaire
requesting all of the basic information I need for the news release,
such as the business name, what products you offer, why you got into
the business and why you chose ETS Tan tanning beds.
So far, I have
written about 30 news releases highlighting many different salons
and gotten to know many of you along with how and why you got into
the tanning business. The more information you provide me, the
easier it is to give a simple salon grand opening story a
human-interest angle that will really pull in the public and
potential customers.
Not only does
your story have the chance of making it into your local media or the
national trade publications but it shows up on the ETS Tan Web site
under its section dedicated to press releases.
Salon-focused
news releases that ETS Tan supports increase salon visibility,
position salons as well-known places to tan locally, expand
awareness about the services salons offer, enhance salons’ image and
attract more customers.
Therefore, I
would like to stress the importance of returning my phone call or
e-mail so that I can help tell your salon story. There have been
many salon owners I haven’t been able to talk to because several
phone calls and e-mails to them had no response. I don’t want you to
miss out on telling your community and others about your salon, so
please make sure to get back with me.
REMEMBER:
If you have a special event or ETS Tan-related news to share about
your salon, be sure to get hold of me or your ETS Tan sales
representative with the information that can be passed along to me.
Thanks and I look forward to speaking with you soon!
Coles
Marketing Communications is a full-service public relations,
marketing and communications agency located in Indianapolis: http://www.colesmarketing.com/
|
