Our Promise   |   History   |   Our Sales Team   |   Why ETS

Founded by Trevor and Edna Gray, European Tanning Systems, Inc. (ETS, Inc.) was created to compete in the very new industry of Indoor Tanning. The Grays had been researching various business ventures and became fascinated with the potential for growth in the tanning industry. This was their opportunity to chase the American dream. ETS, Inc., was incorporated in July of 1984, and began operations from the "Gray's Farm" located in Clayton, Indiana.

Initially, business operations were strictly that of a distributor of "sun-beds" and tanning products. Working out on the farm, Trevor and Edna very soon realized that in order to continue growing their business and still maintain the personalized service that had made them successful, they were going to have to surround themselves with a team that embraced their "Total Customer Satisfaction: Whatever it Takes" attitude towards customer service. The company quickly grew from a regional distributor operation into a national supplier of tanning equipment and supplies.

In January of 1988, ETS, Inc., relocated its offices and main distribution center to Park Fletcher in Indianapolis, Indiana. At the time, ETS, Inc. employed approximately 80 people. Soon thereafter, regional sales and distribution facilities were opened in Tampa, Florida and Los Angeles, California.

In December 1992, ETS, Inc. moved its offices to Indianapolis' growing Northwest business center, Corporate Park.

The Corporate Park facility offered over 88,000 square feet of both office and warehousing space. In the Spring of 1994, ETS, Inc. nearly doubled the size of the building by adding on an additional 76,000 square feet.

The Corporate Park Headquarters served as the hub for many ETS, Inc. business units. In addition to an 8,000 square foot showroom, the building was home to the Australian Gold Institute, Swedish Beauty and Australian Gold laboratories, Helios Explorer Salon Software development team, warehousing of products, tanning beds and supplies, as well as equipment sales, support, and service teams.

The summer of '98 saw the completion of a brand new 375,000 square foot tanning bed manufacturing facility on the South side of Indianapolis, complete with warehousing and office space. Operations continued to grow and this facility quickly became a tour stop for prospective tanning salon owners. Anyone who wanted to stop by the showroom at the Corporate Park site could easily trek down to the South-side of Indianapolis to tour the manufacturing facility where their tanning beds were being made.

As the tanning boom settled down, ETS recognized the need to economize. During the summer of 2004 the ETS group of companies underwent a reorganization to better serve their customers. ETS moved the equipment Sales and Service operations to the South-side manufacturing facility, while Australian Gold and Helios remained in the Corporate Park facility.

Everything related to tanning beds was now under the same roof; manufacturing, sales, service and distribution. The move necessitated a brand new 5000 square foot showroom which overlooks the manufacturing operations.

After 22 years in the tanning industry, Trevor and Edna Gray decided to pursue new adventures and reluctantly said good-bye to Sunshine Holdings, Inc. and sold the enterprise to MH Equity Investors. Now ETS Tan is under the umbrella of New Sunshine, LLC and has poised itself for further growth as evident in the acquisition of California Tan and Designer Skin lotion companies.